1. WHAT INFORMATION IS BEING COLLECTED?

1.1 – We collect a variety of information before, during and after you order with Fighting Eyes Apparel and use any of our services. This includes:
• Names, Addresses and Contact Information of the person(s) placing an order with us.
• Names, Addresses and Contact Information of the person(s) using our services.
• Names (and in some cases ages and gender) of all participants of an order.
• Details and notes taken throughout an order or service provided to help us remember conversations during and details of your session.
1.2 – If you E-mail us or send us messages via social media, these messages are stored within our email system or social media accounts. These messages are stored for as long as we need to allow us to provide you with better services in the future.

2. WHO IS COLLECTING THE DATA?

2.1 – This data is being collected by Fighting Eyes Apparel, 4 Ascot Drive, Bradford, BD7 4NH. We use a password protected data management software to hold our data.

3. HOW IS IT BEING COLLECTED?

3.1 – The majority of our data is collected directly from you. Whether you fill out a form for us online, or tell us face to face, via the telephone, via e-mail or message.
3.2 – In some cases, data may be given to us by a third party. This includes if somebody purchases a voucher for you – they will usually give us your name and details to allow us to process their order, and provide our service to you.

4. WHY IS IT BEING COLLECTED?

4.1 – Most of the data we collect is solely for the purpose of providing you with the services we provide i.e orders.
4.2 – Some of the data we collect is to help provide you with a better customer service experience.
4.3 – We are required by law to collect and store certain information relating to any order you place with us.

5. HOW WILL IT BE USED?

5.1 – Data we collect will be used by Fighting Eyes Apparel to enable us to provide our services and products to you.
5.2 – Contact data (e-mail addresses) may be used to send you direct offers from Fighting Eyes Apparel about upcoming promotions or newsletters. These can be unsubscribed from at any time.
5.3 – Fighting Eyes Apparel may internally analyse data for business and forecast purposes.
5.4 – Fighting Eyes Apparel has a legitimate interest in using images taken in relation to your order and may use these images in the following ways (note, clients are free at anytime to refuse the uses of these images at any time):
• On social media for promotion & advertising purposes
• On our website for promotion & advertising purposes
• For marketing materials (business stationary, flyers, business cards etc)
• For publications/print

6. WHO WILL IT BE SHARED WITH?

6.1 – We take your privacy very seriously. We do not sell your data to third party organisations. There are a few scenarios where some of your data may be shared with third parties to allow us to provide our services to you. These include:
• Delivery and Postage Service Providers to allow us to send you orders you have placed. (Information shared includes Name, Address and in some case e-mail address / mobile number)
• Law Enforcement and Legal Requirements – we will provide data to law enforcement agencies if issued with a court order to do so.

7. HOW WILL THIS AFFECT YOU?

7.1 – We collect, store and process your data in such a way that should have no negative effect on you as an individual.

8. HOW LONG IS THE DATA STORED?

8.1 – Most data we collect is stored indefinitely. This is to allow us to provide a better service to you as a customer in the event that you contact us again in the future.
8.2 – We are legally obliged to store some data for a minimum amount of time, for example sale order records, payment records etc.

9. ACCESS TO STORED DATA.

9.1 – If you have any questions about data we hold about you, please feel free to contact us. As well as trying to help you directly.
9.2 – You may request a copy of any data we store about you – and we will comply with any requests as per the guidance of the Information Commissioner’s Office.

10. MORE INFORMATION.

10.1 – If you would like any clarification on how we collect, store or process your data – please contact us directly.
10.2 – If you would like further information on the legal guidelines we operate within, or have any concerns about how we use your data, please check the ICO’s website at https://ico.org.uk

11. OUR DETAILS

11.1 – This business is owned and operated by Kelly Westwood & David Reynolds Trading as Fighting Eyes Apparel.
11.2 – Our principal place of business is at: 4 Ascot Drive, Bradford, BD7 4NH.
11.3 – You can contact myself by email at fightingeyesapparel@gmail.com